O-To-To Dairy Farm
The O-To-To Dairy Farm was established in 2004 by three third-generation milk producers – Oshik Carmel, Tomer Keynan and Tomer Zoler (in short – O-To-To) – on Moshav Be'er Tuvia in Israel's south. From the start, the three founders understood that the success of the business would ride on their ability to make decisions based on realtime, data-driven information. The new dairy farm was built from the ground up with an eye on the changes in the milk market, and an emphasis on progress and the environment.
Today, O-To-To has 200 dairy cows, 250 calves, employs three workers, and produces 2.5 million liters (5.5 million pounds) of milk per year.